Did Demi Lovato Just Go Blonde? Oh Yes She Did!

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Written by Georgia Gould

Updated: July 17, 2024

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image via @ddlovato

Demi Lovato is not one to stick with a signature hair look and we love her for that. Don’t get us wrong, the Jennifer Lopezes and Angelina Jolies of the world are fabulous and we totally respect the fact that they’ve got their ‘look’ and have stuck with it. 

But come on, who doesn’t love seeing celebrity hair do-overs?

Not us. In fact, just last week we poured over Kaia Gerber’s dramatic new brunette mane, Sophia Bush’s red, Americana locks and Emilia Clarke’s new golden hue.

And it seems color is in the, er, hair right now because the latest star to switch up her shade game is Grammy-nominated singer, Demi Lovato.

Demi, who has no less than 155 million followers on Instagram, stunned us all on Monday (July 16) when she took to the grid with a stunning photo of her beautiful brunette bob looking prepped and read for some action in the hairdresser’s chair.

And the caption was a real teaser…

“Swipe for new hair color…”

Yes, that truly was it! 

Of course, we HAD to swipe and straight away we were treated to a selfie of her freshly colored (and chopped?) locks which had definitely taken on a way lighter hue. 

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image via @ddlovato

The 31-year-old singer, whose hits have included Confident, Give Your Heart A Break and, our own personal favorite, Sorry Not Sorry showed off her locks while wearing inch-perfect makeup and her hair parted in the middle as her new color perfectly complemented her warm skin tones.

She also tagged top Beverly Hills hair colorist, Matt Rez, so we’re presuming he was the brains behind her beautiful makeover. Which was smart. Matt is on every Hollywood A-lister’s speed dial, having colored the hair of everyone from Hailey Bieber through to Kendall Jenner. Matt is all about timeless hair color that’s natural-looking and full of movement. Certainly a wise choice when switching your hair up from super dark to sunny and golden, don’t you agree?

In another (albeit rather blurred!) photo, Demi showed off her new blonde locks again, this time styled over into a side parting and topped off with oversized sunnies and the glossiest lips ever.

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image via @ddlovato

Yep, we like it. Then again, with a face like that and skin to actually die for, how could she possibly look anything less than freakin’ gorgeous?

Demi recently partnered with high street hair care brand, OGX and expressed in a previous Insta post just how much she loves having fun with her hair.

“I love expressing myself through my hair and OGX has always been there to help with repair through all the changes,” she posted while showing off her love of a bunch of OGX products including their Biotin & Collagen range and Coconut Miracle Oil.

@ogxbeauty

OG me, OG you, OG we, OGwho? OGX & @ddlovato anthem is stuck in our head. How about yours? 💁🏻‍♀️

♬ original sound – OGX Beauty – OGX Beauty

We’re sure OGX will approve of her new honey blonde locks as much as we do! And we look forward to seeing it in all its glory over the next few weeks. 

Demi got engaged to Jordan ‘Jutes’ Lutes at the end of last year, so we wonder if she’s getting her hair ready for an imminent ‘big day.’ Or maybe she just fancied a new look for the summer. Well, we can totally relate to that. From chopping off long, heavy locks to trying out cute baby bangs, summer is the perfect time to try out something new.

So let’s get on that, shall we?


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