Rihanna Embraced Her Natural Curly Hair Texture At The Fenty Hair Care Launch

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Written by Annie Walton-Doyle

Updated: June 22, 2024

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image via @badgalriri

Rihanna, the world-renowned singer and entrepreneur, has always been a trailblazer in the world of beauty and fashion. Known for her daring and ever-evolving style, she has consistently pushed boundaries and challenged societal norms.

Her recent decision to embrace her natural curls at the launch event for her highly anticipated Fenty Hair line is a testament to her commitment to authentic self-expression and a celebration of diversity.

Throughout her illustrious career, Rihanna has fearlessly experimented with various hairstyles, from bold red bobs to sleek, glossy waves, each one leaving an indelible mark on the fashion world.

However, her choice to showcase her natural curls at the Fenty Hair launch party in Los Angeles has struck a chord with fans and sparked important conversations about beauty standards and self-acceptance.

In an industry where straight, sleek hair has long been upheld as the epitome of beauty, Rihanna’s unapologetic embrace of her natural texture is a powerful statement.

It challenges the pervasive norms that have dictated how beauty is perceived and celebrated, sending a clear message that beauty comes in all forms, and authenticity is the most beautiful trait of all.

Over the years, fans have witnessed Rihanna’s versatility as she fearlessly experimented with various hairstyles, from sleek bobs to long, flowing extensions. Each look has been iconic in its own right, but her natural hair represents a return to her roots, a celebration of her true self.

The true testament to the authenticity of a celebrity-owned brand is seeing the celebrity actually use their own products, and Rihanna has done just that. At 36, she swapped her long golden locks for a chic, short chop, proudly showcasing her curls, courtesy of Fenty Hair.

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image via @badgalriri

Rihanna debuted her bronde curls a few days before the event in New York, following her cute blonde pixie cut featured in the Fenty Haircare campaign, much to the delight of her fans who rarely get to see her natural texture.

For the event, Rihanna complemented her ruby and diamond necklace with a monochromatic burgundy outfit, styling an oversized leather jacket over a matching tank top, paired with a leather skirt and pumps.

Her makeup adhered to the Bordeaux color palette, featuring a glossy red-brown lip that matched her bronzy eyeshadow, and her complexion was glowing, with a swipe of blush and bronzer highlighting her cheeks.

Rihanna’s embrace of her natural hair has had a profound impact on her fans, particularly women of color who often face societal pressure to conform to Eurocentric beauty standards. By showcasing her natural texture, Rihanna is empowering others to do the same, inspiring them to embrace their authentic selves and celebrate their unique beauty.

Social media has been flooded with messages of gratitude and admiration from fans who feel inspired by her authenticity and confidence. By proudly showcasing her natural curls, Rihanna is challenging beauty norms, inspiring her fans, and contributing to a broader movement that celebrates authenticity and diversity.

In doing so, Rihanna proves once again why she is not just a music and fashion icon, but a beacon of empowerment and change in the beauty industry.

Her bold and unapologetic embrace of her natural curls serves as a reminder that true beauty lies in self-acceptance and the courage to be one’s authentic self.

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